Thursday, September 07, 2006

BATNA (Best Alternative to a Negotiated Agreement)

First of all we should know what negotiation is. Negotiation is the process where interested parties resolve disputes. This is the short definition written in Wikipedia.
To begin with, it is necessary to note, that we negotiate almost everyday of our lives. By negotiation we want to get an agreement which meets our interests and to reach the best results. But every of us has own BATNAs and that makes acceptance of negotiated agreements more difficult.
On the other hand our BATNAs protect us from accepting terms that are unfavorable for ourselves. In other words your BATNA is your insurance for any case. Even if you don’t reach any agreement, you can use your BATNA until negotiated agreement will be reached.
There are many examples which we can give to explain the importance of BATNA, but since I graduated in law, I want to compare negotiation with trial. We know that in a trial the more informed and prepared side wins the trial. So, you have to know the weaknesses of your opponent and improve your BATNA in order to obtain the best Results.
Finally, it is important to consider interests of another side. Because, if you don’t reach any agreement by negotiation, your dispute will might be solved in a trial.
I think a negotiation is the best way to obtain an agreement and the best results, and BATNA is the resource for a negotiation.

No comments: