Thursday, September 21, 2006

APPLYING THE LEADERSHIP COMMUNICATION FRAMEWORK

Leadership Communication starts with core communication skills, which are strategy development, effective writing and speaking. From these core communication skills, it moves out to the managerial communication skills, and then expands further to the communication capabilities included at the broader corporate communication ring.
Core Communication Skills
You always need to take a strategic approach to be master of leadership communication. So, you need to be able to structure and write effective simple and complex correspondence and documents, from e-mails and memos to proposals and reports. You need to be able to write and speak in the language expected of business leaders, language that clear, correct, and concise. In addition, you need to be able to create and deliver oral presentations confidently and persuasively, using graphics that contribute to delivering your messages. These are the capabilities at the core of all business communication. Success in managerial and corporate communication depends on mastering these core capabilities.
Managerial Communication Skills
Managerial communications skills build on the core skills. They are the capabilities that more directly involve managing others, from one-on-one contact to interacting with groups and the broader organization. They are the skills needed to interact with individuals and to manage groups. Managerial communication skills begin with emotional intelligence and cultural literacy. Although listening is a core skill in any rhetorical situation, because managing others effectively requires even greater attention to hearing what others say, not simply what we think we hear them say.
Corporate Communication Skills
Corporate communication involves expansion from the managerial skills to those abilities needed to lead an organization and address a broader community.

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